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Crocs: Mega Crush | Crush-It

Brand
Date

Dec 2025

Description

Crocs showcases the Mega Crush clog and sandal collection in this fast-paced commercial campaign, emphasizing the footwear's platform silhouette. The project utilizes high-energy editing, integrating retro digital grids and urban streetscapes to frame the product through a vibrant, modern lens. Developed by Forsman & Bodenfors, the visuals employ dynamic typographic overlays and glitch effects to highlight the range of colors and designs. The aesthetic leans into a saturated, neon-infused palette, supported by sound design from MAS-Music and Strategy, to reflect the statement-focused nature of the high street fashion collection.

Style

Horizontal, Commercial, Saturated, Neon, Retro

Techniques

Animation, VFX / visual effects

Color
Jet Black
Pure White
Hot Pink
Context

Advertising Campaign, TVC / TV Commercial

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