Crocs: Mega Crush | Crush-It
Dec 2025
Crocs showcases the Mega Crush clog and sandal collection in this fast-paced commercial campaign, emphasizing the footwear's platform silhouette. The project utilizes high-energy editing, integrating retro digital grids and urban streetscapes to frame the product through a vibrant, modern lens. Developed by Forsman & Bodenfors, the visuals employ dynamic typographic overlays and glitch effects to highlight the range of colors and designs. The aesthetic leans into a saturated, neon-infused palette, supported by sound design from MAS-Music and Strategy, to reflect the statement-focused nature of the high street fashion collection.
Horizontal, Commercial, Saturated, Neon, Retro
Animation, VFX / visual effects
Advertising Campaign, TVC / TV Commercial