Crisis: The Months
Brand
Date
Jan 2025
Description
The Months is a commercial campaign for non-profit organisation Crisis, produced by Knucklehead with creative development by Consider Creative. The project uses a series of vignettes to portray the daily realities of individuals facing housing and life challenges across different months of the year. The film transitions between domestic interiors and urban street settings, using cinematic grading and a grainy texture to maintain a grounded, observational tone. The execution relies on live-action technique and natural lighting to emphasize human resilience, supported by media planning from The Kite Factory and post-production work by Creative Outpost.
Style
Horizontal, Commercial, Cinematic, Grainy
Industries
Background
Street
Context
TVC / TV Commercial
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