Heard Mentality Episode 7 - Tom Martin on Doorbell and Dogs
Date
Apr 2026
Description
Episode 7 of Heard Mentality explores the sonic identity behind ride-sharing notifications, featuring guest Tom Martin. The discussion centres on the technical and creative considerations for audio branding, specifically examining how familiar doorbell cues influence canine behaviour and user responses. Developed by Special Australia, the production features an interview format filmed with a clean, documentary aesthetic. The conversation also touches on the complexities of localisation and its influence on customer experience within the digital media landscape.
Style
Documentary, Horizontal, Clean
Industries
Digital Media & Publishers
Context
Social Media / Short Form Video
Associated creatives
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