CoverGirl
Covergirl Outlast Lip-stain 2024
Brand
Date
Jan 2024
Description
CoverGirl showcases its Outlast Lip-stain collection through a commercial beauty campaign featuring models Hadassah McGrew and Jacqueline Cassidy. Captured by photographer Jenn Collins, the imagery leans into a clean, commercial aesthetic that highlights product application and saturated lip shades against pastel studio backgrounds. The campaign features styling by Caitlyn Leary, with makeup artistry provided by Jo Franco and Kuma. The execution utilizes bright beauty light and glossy color grading to emphasize the texture and finish of the lip stains across multiple portraits and collage-style layouts.
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