Cordera: CORDERA PRE-FALL 25 CAMPAIGN

Jun 2025

The Cordera Pre-Fall 25 campaign captures a minimalist aesthetic through a series of fashion editorials. The imagery leans into architectural lines and clean, natural light to showcase a collection defined by structural silhouettes, tactile knits, and a neutral color palette punctuated by vibrant red accents. Photographer Lukasz Pukowiec and creative director Silvia Orell employ a high-contrast visual language, moving between sterile interior spaces and organic, foliage-filled outdoor settings. Fashion editor and stylist Laetitia Leporcq coordinates the styling, which emphasizes layering and garment texture, ranging from voluminous coats to fluid, sleeveless garments. Featuring model Yuanyuan Zhang, the production utilizes diverse perspectives, including overhead shots and low-angle architectural framing. The campaign was supported by producer Laura Soto and makeup artist David López.