Coopers Brewery: 'Forever Original'

Brand

Date

Feb 2025

Description

Coopers Brewery presents 'Forever Original,' a project that explores the brand identity through a series of creative transformations. The campaign utilises stop-motion animation to sequence beer glasses and mugs across various artistic mediums, transitioning between handcrafted objects, paper art, and detailed illustrations. Set against minimalist, textured backdrops, the execution incorporates collage and playful cinematic transitions. The visual narrative features the brand logo layered over tactile surfaces and miniature dioramas. This work was produced by Glue Society and Revolver, with creative input from Special Australia and sound design by Rumble Studios.

Style

Horizontal, Cinematic, playful, Minimalist

Techniques

Animation, Collage

Industries

Alcoholic Beverages

Color

Golden Yellow

Pure White

Navy

Background

Solid Colour