Coopers Brewery

'Forever Original'

Brand

Date

Feb 2025

Description

Coopers Brewery presents 'Forever Original,' a campaign that leans into tactile storytelling through a series of creative transformations. The film features beer glasses and mugs reinterpreted across multiple artistic mediums, blending handcrafted objects with intricate paper art and illustration. The project channels a minimalist aesthetic, utilizing textured backdrops and miniature settings to showcase the brand's identity. Executed with a playful tone, the production features stop-motion animation and collage techniques. Creative development was led by Special Australia, with production provided by Glue Society and Revolver. The project also features post-production by Glue Society and an original soundscape by Rumble Studios.

Style

Horizontal, Cinematic, playful, Minimalist

Techniques

Animation, Collage

Industries

Alcoholic Beverages

Color

Golden Yellow

Pure White

Navy

Background

Solid Colour