The Forever Original campaign for Coopers Brewery employs a distinct animation approach to showcase the brand's identity. Directed by Paul Bruty, the project unfolds as a stop-motion sequence featuring an imaginative succession of beer glass forms.
The piece highlights craftsmanship through the use of varied materials, including crunched paper, knitting yarn, and toy trucks. Cinematography by Will Robertson captures the dynamic montage against changing backdrops, leaning into a minimalist aesthetic that emphasizes diverse artistic textures.
