Coop: Diversity
Brand
Date
Jan 2026
Description
Coop explores community interaction in this commercial spot, titled Diversity. The film captures a moment of connection outside a retail store, focusing on a brief exchange between a cyclist and two pedestrians against the backdrop of an illuminated storefront. Developed in collaboration with TBWA Zürich, the project utilizes a polished live-action technique to ground the narrative in a realistic, everyday setting. The production benefits from warm natural evening lighting, with sound design by Hitmill and DubDub Studios providing the audio landscape.
Style
Horizontal, Commercial, Warm, Polished
Industries
Color
Navy
Jet Black
Background
Retail Storefront
Context
TVC / TV Commercial
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