Coop
Diversity
Brand
ProjectDiversity
Date
Jan 2026
Description
Coop presents 'Diversity,' a commercial spot produced in collaboration with TBWA Zürich. The film captures a brief, evening interaction outside a store storefront, focusing on a cyclist engaging two pedestrians in a naturalistic outdoor setting. Featuring live-action technique and warm evening lighting, the project maintains a polished aesthetic throughout. The production was helmed by Shining Film, with post-production and sound design delivered by Hitmill and DubDub Studios.
Style
Horizontal, Commercial, Warm, Polished
Industries
Grocery
Color
Navy
Jet Black
Background
Retail Storefront
Context
TVC / TV Commercial
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