Coop
Pre-load Initiative
Brand
ProjectPre-load Initiative
Date
Jan 2025
Description
Coop launches its Pre-load Initiative, a mobile-first digital experience developed in partnership with Dentsu UK. The campaign highlights the functionality of the brand's mobile application, focusing on member-centric retail benefits and localized services. The UI-driven content showcases core features, including integrated ticketing for Coop Live Manchester, member-exclusive pricing on groceries, and curated meal bundles. The execution leans into a clean, commercial aesthetic that emphasizes a mobile-native, vertical layout to drive user engagement across its retail platforms.
Style
Vertical, Commercial, Clean
Techniques
UI illustration
Industries
E-commerce Platforms
Context
Social Media / Short Form Video
Associated creatives
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