COOOT Studio

Apr 2025

COOOT Studio developed a comprehensive brand identity for BLo*R, a coffee label operating within the CPG and packaged food sector. The project centers on minimalist packaging design that balances technical precision with playful, abstract visual elements. Each piece of the collateral employs a clean, modern aesthetic, utilizing sharp typography alongside geometric illustrations—such as stylised trees and overlapping colour fields—to distinguish individual product lines. The execution relies on a blend of commercial studio photography and 3D rendering to showcase the tactile nature of the paper goods. By pairing white-on-white packaging with deep terracotta and earth-toned backdrops, the design establishes a structured, professional presence while maintaining an approachable, graphic quality. The project demonstrates a cohesive approach to brand systems, integrating vector-based assets into both physical product containers and modular shipping displays.

Commercial, Clean

CPG / Packaged Food

Solid Colour

E-commerce / Product