COOOT Studio leads the brand identity and packaging design for BLo*R, a coffee label operating within the packaged food sector. The visual language leans into a clean, minimalist aesthetic, balancing modern typography with abstract geometric illustrations that evoke a sense of structured playfulness.
The project incorporates a range of formats, from drip coffee packets and rectangular boxes to ceramic vessels. Each piece utilizes hard, directional lighting and sharp shadows to emphasize the tactile quality of the paper surfaces. The execution relies on a consistent white base, allowing bold, colorful graphic motifs in shades of terracotta, blue, and green to stand out. Technique-wise, the work utilizes both studio photography and 3D render/CGI to showcase the packaging across varied, earthy-toned backdrops.
