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Converse: Love Me, Love Me Not

Date

Oct 2025

Description

Converse leans into a romantic, high-contrast visual identity for the 'Love Me, Love Me Not' campaign. Set within a diner defined by deep red tones and heart motifs, the commercial highlights signature footwear paired with platform styling and decorative accessories. The execution relies on a moody, low-key cinematic aesthetic to establish its atmosphere. Featuring dynamic portrait sequences and tight close-ups, the project centres on the brand's classic silhouettes through a lens of moody, warm-toned composition. Production was handled by Golden LA, with editorial support from The Den. Post-production and VFX were managed by Company 3, with music and sound design provided by Field Day Sound.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries
Color
Burgundy
Pure White
Background

Bar

Context

Advertising Campaign, Music Video

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