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Consumer Cellular Tower 2024

About

Consumer Cellular presents 'Tower,' a commercial spot featuring actor Ted Danson. The narrative centers on a conversation regarding network coverage and savings, staged in an elevated cherry picker basket near a cell tower. The production, handled by O Positive, utilizes live-action techniques and drone footage to capture the interaction against a backdrop of rolling hills. The spot leans into a crisp corporate aesthetic, enhanced by the application of golden hour light. Creative development was led by THE MAYOR, with additional post-production and VFX contributions from Cut+Run US, Parliament, and Finland Finish. Sound design and music were provided by Squeak E. Clean Studios and Howdy Sound.

Brand

Consumer Cellular

Credits

THE MAYOR
Agency / Creative
O Positive
Production
Cut+Run US
Post Production / VFX
Squeak E. Clean Studios
Music / Sound
Howdy Sound
Music / Sound

Industries

Telecommunications

Styles

HorizontalCommercialGolden Hour

Techniques

Drone footage
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