Consumer Cellular Big Wireless Makes Coach Mike Gundy Want to Puke 2025

About

Consumer Cellular presents a humorous commercial spot featuring American football coach Mike Gundy in a parody of press conference tropes. The film leans into the high-energy persona of the subject, utilizing sharp comedic timing and expressive hand gestures to contrast with the stark studio backdrop. Directed by THE MAYOR with production services from Knox Studios, the campaign captures a live-action performance centered on a distinct orange and black color palette. Sound design for the project was provided by Howdy Sound, with post-production and VFX completed by Finland Finish and media strategy managed by Havas Edge.