Consumer Cellular Caito 2024

About

Consumer Cellular's 'Caito' campaign captures the versatility of its mobile plans through a series of everyday vignettes. The project spans professional workplace settings and personal backyard DIY scenes, grounding the brand's technology in relatable scenarios. Developed alongside agency and creative team THE MAYOR, the commercial utilizes live-action techniques and a warm color palette to present a range of smartphone features. Production support was provided by Community Films and Perfect Form, with post-production and VFX handled by Cut+Run US and Finland Finish. Sound design and original music were contributed by Squeak E. Clean Studios and Howdy Sound, with Havas Edge managing media placement.