Collider: Brand Identity

Feb 2024

Collider’s brand identity project establishes a visual language for its range of mood-boosting, non-alcoholic beers. The identity centers on a fusion of clinical precision and atmospheric storytelling, utilizing bold typography and minimalist iconography to ground the product within a modern, clean aesthetic. Photography by Otto Masters and George Aslanidis captures the beverage across diverse environments, ranging from studio-lit product shots to cinematic, 3D-rendered landscapes that lean into a warm, golden-hour palette. The project integrates a distinct digital presence, with web and mobile interface designs that pair grainy, monochrome textures with structured grid layouts. This tactile approach extends to the motion work, which emphasizes fluid macro sequences of the product and natural botanical ingredients. Graphic design by Duzi Studio and set design by Kiara Gourlay provide a cohesive backbone to the visual system, complemented by web development from Dash Creative and motion production by Annie Crockford.

Commercial, Horizontal, Clean