Coinbase: Truck :30
Brand
Date
Nov 2024
Description
Coinbase presents a commercial spot, 'Truck :30', that highlights the brand’s presence in urban environments. The piece features a blue armored delivery truck navigating metropolitan traffic, capturing the vehicle's movement through a series of street-level tracking shots and high-angle aerial drone footage. The execution employs a retro aesthetic throughout the live-action sequences. Post-production and VFX for the campaign were managed by Lucky Day and Mirror Mirror.
Style
Horizontal, Commercial, Retro
Techniques
Drone footage
Industries
Color
Navy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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