Coinbase entered the Super Bowl spotlight with a high-contrast commercial centered on a minimalist QR code. The spot focuses on the graphic as it traverses a solid black background, cycling through a spectrum of colors including yellow, red, and blue.
Leaning into a distinct retro screensaver aesthetic, the motion-heavy animation utilizes a flat lighting approach to maintain focus on the shifting chromatic values of the graphic. The project was developed by agency partner Accenture Song.
