Coinbase: 'Super Bowl' Ad
Brand
Date
Mar 2022
Description
Coinbase entered the Super Bowl spotlight with a high-contrast commercial centered on a minimalist QR code. The spot focuses on the graphic as it traverses a solid black background, cycling through a spectrum of colors including yellow, red, and blue. Leaning into a distinct retro screensaver aesthetic, the motion-heavy animation utilizes a flat lighting approach to maintain focus on the shifting chromatic values of the graphic. The project was developed by agency partner Accenture Song.
Style
Horizontal, Commercial, Graphic
Techniques
Animation
Industries
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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