Coinbase: MIMS
Brand
Date
May 2023
Description
Coinbase presents MIMS, a commercial project focusing on the intersection of modern finance and everyday life. Produced by Imperial Woodpecker and Client Direct, the film uses a live-action technique to present a series of vignettes centered on administrative and monetary tasks. The narrative flows through a variety of grounded settings, from domestic bedrooms and offices to convenience stores and nighttime ATM encounters. The work employs a cinematic visual language with natural color grading to highlight the textures of daily transactions and financial habits.
Style
Horizontal, Cinematic
Industries
Context
TVC / TV Commercial
Associated creatives
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