Coinbase presents MIMS, a commercial project focusing on the intersection of modern finance and everyday life. Produced by Imperial Woodpecker and Client Direct, the film uses a live-action technique to present a series of vignettes centered on administrative and monetary tasks.
The narrative flows through a variety of grounded settings, from domestic bedrooms and offices to convenience stores and nighttime ATM encounters. The work employs a cinematic visual language with natural color grading to highlight the textures of daily transactions and financial habits.
