Coinbase: Human Nature - Shrinkflation
Brand
Date
Jul 2025
Description
Coinbase addresses economic shifts in this animated commercial spot titled Human Nature - Shrinkflation. The campaign employs a distinct stop-motion animation aesthetic, centering on two bears in a forest clearing discussing the realities of shrinking consumer goods. Produced by Aardman, the execution relies on handcrafted textures and detailed prop design to build its wooded setting. The spot uses natural light to create a consistent, grounded atmosphere that complements the minimalist narrative approach. Sound design and original audio were provided by Where The Buffalo Roam alongside Aardman.
Style
Humorous, Horizontal, Commercial, Minimalist
Techniques
Animation, Natural light
Industries
Color
Chocolate
Background
Forest
Context
TVC / TV Commercial
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