CocaCola

Jun 2026

Coca-Cola’s 'Made in Turkey' campaign highlights local cultural heritage through a series of vignettes focusing on community and family life. The project centers on intimate, everyday moments, ranging from intergenerational cooking scenes in a domestic kitchen to outdoor football matches played in urban settings. Produced by GREATERGOOD, the commercial leans into a documentary aesthetic to convey a sense of place and connection. The cinematography makes extensive use of warm lighting and film grading to achieve a nostalgic feel, prioritizing natural light and a live-action technique to ground the narrative in relatable, human-centric scenarios.

Documentary, Lifestyle, Vertical, Warm

Analogue / film, Natural light

Beverages

Kitchen

TVC / TV Commercial