CocaCola: Enjoy the Magic BTS
Brand
Date
Mar 2024
Description
CocaCola presents a behind-the-scenes look at the technical choreography required to capture a commercial production on illuminated urban streets. The footage documents the collaborative process of the crew as they navigate the complexities of a nocturnal shoot centered around vintage automobiles. The project utilizes documentary framing to reveal the mechanics of high-production filmmaking, including the deployment of cranes and professional camera rigs. The visual treatment employs desaturated tones and warm cinematic lighting to ground the observational content within its city environment.
Style
Documentary, Horizontal, Desaturated, Warm
Techniques
Natural light
Industries
Background
Street
Context
Backstage / Behind the Scenes
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