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Coachella

Visual Identity
Date

Apr 2026

Description

Coachella’s visual identity campaign pivots to a tactile aesthetic, utilizing stop-motion animation to establish a whimsical desert atmosphere. The project leans into intricate handcrafting, bringing a series of felt-based characters and miniature accessories to life through rhythmic movement. Produced by Hornet, the visual identity centers on textured landscapes featuring stylized palm trees and playful desert motifs. The work incorporates tactile materials and animation techniques to construct its unique visual world, moving away from conventional festival branding toward an artistic, sculptural presentation.

Style

Artistic, Horizontal, playful, Earthy, Tactile

Techniques

Animation, Ceramics / sculpture

Industries

Festivals & Events

Background

3D Rendered Scene

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

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