Coach: Parker Spring 2019
Brand
Date
Dec 2025
Description
Coach presents the Parker Spring 2019 campaign, featuring the signature leather handbag collection. The promotional film captures the collection within a desert carnival setting, balancing scenes of backstage preparation with expansive outdoor sequences. The visual approach emphasizes the metallic hardware and craftsmanship of the bags, framed by the backdrop of classic cars, carnival structures, and a Ferris wheel. Captured in warm golden hour lighting, the film utilizes live-action techniques to showcase the spring apparel, styled with bohemian textures and layered garments. Sound design for the campaign was provided by MAS-Music and Strategy.
Style
Horizontal, Commercial, Warm, Golden Hour
Industries
Color
Chocolate
Pure White
Silver (metallic)
Background
Street
Context
Advertising Campaign
Associated creatives
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