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Brand
Coach
ProjectBag Charms

Coach Bag Charms 2026

Associated creatives

new—land
new—landProduction
Forsman & Bodenfors
Forsman & BodenforsAgency / Creative
String and Tins
String and TinsMusic / Sound

Tags

miniature book bag charmminiature bookbag charmgold claspbook charm

Description

Coach presents Bag Charms, featuring miniature book-shaped charms fitted with gold clasps. The video captures the miniature books spinning and floating dynamically against a bright blue sky with soft white clouds. Production by new—land, agency work by Forsman & Bodenfors, and sound design by String and Tins.