Coach
2020
Brand
Project2020
Date
Jan 2025
Description
Coach brings a festive touch to the season with its 2020 holiday campaign. Directed by the team at AdSmart from Sky, the production features Jennifer Lopez alongside a diverse cast in a series of outdoor, candid moments. The film leans into a nostalgic visual language, utilizing an analogue film aesthetic, grainy textures, and warm color grading to evoke a sense of tradition. This luxury fashion work focuses on communal celebration, with the production set against a backdrop of seasonal decorations and light.
Style
Horizontal, Cinematic, Warm, Grainy, Nostalgic
Techniques
Analogue / film, Super 8 / 16mm
Industries
Luxury Fashion Houses
Event
Christmas
Color
Pure White
Jet Black
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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