Coach: 2020
Brand
Date
Jan 2025
Description
Coach brings a festive touch to its holiday campaign for 2020, featuring Jennifer Lopez in a series of outdoor celebrations. The project leans into a nostalgic visual language, utilising analogue film aesthetics and 16mm-inspired grain to create a soft, cinematic atmosphere. The campaign highlights candid interactions among a diverse cast set against seasonal decor. Produced by AdSmart from Sky, the video focuses on warm color grading and natural lighting to emphasize a classic holiday aesthetic.
Style
Horizontal, Cinematic, Warm, Grainy, Nostalgic
Techniques
Analogue / film, Super 8 / 16mm
Industries
Event
Christmas
Color
Pure White
Jet Black
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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