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Project2020

Coach 2020 2025

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This holiday campaign video for Coach features Jennifer Lopez alongside a diverse group of people celebrating outdoors amidst festive holiday decorations. The footage is styled with an analog film aesthetic, complete with soft lighting, warm color grading, and vintage grain textures. Subjects are seen smiling and interacting candidly while framed by seasonal decor. The production was created for the 2020 project by AdSmart from Sky.