The brand identity for CMYK leverages a vibrant, geometric design system that anchors its commercial visual language. The project centres on a series of tactile product packages and custom cards, utilising a bold colour palette of saturated pinks, deep greens, and maroons paired with clean, minimalist typography.
Developed by SMLXL and Principi, the graphic design utilises a grid-based framework that incorporates abstract illustrations and structural cut-outs to create rhythm. Structural design by Jonas Lagerstedt provides a precise, functional foundation for the packaging, while photography by Daniel Forero uses crisp, even studio lighting to highlight the matte paper textures and geometric clarity of the system.
