CMYK

Oct 2025

CMYK's brand identity project centers on a modular graphic system defined by clean geometry and a vibrant, saturated color palette. The visual identity utilizes a rigorous grid structure, featuring hot pink packaging housing abstract artwork, bold typography, and illustrative elements revealed through precise cut-out windows. Developed by SMLXL and Principi, the graphic design creates a distinct rhythm across product packaging and custom playing cards. Jonas Lagerstedt provided the structural design, ensuring the matte-finished containers maintain a sharp, minimalist silhouette. The project is documented through studio photography by Daniel Forero, highlighting the contrast between the bold graphic patterns and clean-lined physical forms.

Horizontal, Commercial, Minimalist, Clean

E-commerce / Product