Cloakroom Magazine

Oct 2019

Cloakroom Magazine defines its brand identity through a meticulous marriage of contemporary editorial design and a sophisticated, archival sensibility. Within the Magazines, Media & Entertainment industry, the publication consistently favors a minimalist approach that relies on bold sans-serif typography, high-contrast layouts, and a deliberate use of negative space to anchor its visual narrative. The brand identity is grounded in an editorial aesthetic that elevates simple, tangible artifacts—from matchboxes to magazine spines—into objects of design interest. Through the creative lens of B.A.M. on graphic design, the publication utilizes a restrained color palette punctuated by striking primary reds and deep greens, creating a cohesive visual language that remains both professional and highly graphic. The project leverages various techniques, including cinematic live-action imagery and precise macro photography, to capture everything from portraiture featuring high-profile subjects like Harrison Ford to conceptual still-life compositions. By integrating diverse elements such as industrial aviation settings and domestic interiors, Cloakroom Magazine bridges the gap between commercial print media and artistic documentation. Each spread reflects an intentional commitment to tactile quality and clear, structural composition, ensuring that the typography acts as much as a visual centerpiece as the photography itself. Ultimately, this body of work establishes a distinct visual signature characterized by sharp contrast, airy margins, and an unwavering commitment to refined editorial minimalism.

Editorial, Commercial

Typography

Magazines, Media & Entertainment