Clash Royale

Mar 2026

Clash Royale marks its ten-year milestone with a campaign that shifts between high-energy in-game battle sequences and live-action tributes to its player community. Developed by agency DAVID New York, the film centers on fans wearing handmade costumes of familiar characters while navigating urban environments ranging from classrooms to bowling alleys. The execution blends 3D render/CGI gaming footage with live-action technique, capturing a distinct visual contrast as the narrative flows between real-world scenarios and smartphone screens. Production was handled by 1stAveMachine, with additional contributions from WORK USA, Company 3 New York, Sandra Azedo, and Pickle Music providing the audio landscape.

Horizontal, Action, Cinematic

3D render / CGI

Video Games

Street

TVC / TV Commercial