Clash Royale

Mar 2026

Clash Royale marks its ten-year milestone with a campaign that blurs the boundary between mobile gaming and real-world fandom. Directed by 1stAveMachine, the film features live-action vignettes of players adorned in intricate, handmade character costumes, moving through everyday environments from city streets to classrooms and bowling alleys. The narrative bridges the gap between reality and digital competition by cutting between these playful, fan-driven interactions and high-energy 3D animated battle sequences. Utilizing a blend of live-action technique and cinematic 3D rendering, the project highlights the game's cultural footprint through a mix of natural daylight and evening lighting environments. Agencies DAVID New York and WORK USA spearheaded the production, with sound design by Pickle Music.

Horizontal, Action, Cinematic

3D render / CGI

Video Games

Street

TVC / TV Commercial