City of Albany

Jan 2026

The City of Albany launches its 2026 destination campaign with a 30-second spot that leans into a documentary aesthetic. The narrative captures an ensemble of local residents, spanning generations, as they collaborate on event planning across town halls, community spaces, and residential streets. Developed by agency 303 Mullen Lowe Perth, the production captures the local environment using cinematic, live-action techniques. The visual tone utilizes grounded, natural lighting and a grainy analogue film finish, highlighting the coastal landscape and hills surrounding the town. Production and post-production were handled by Clockwork Films, with additional production support from Mintyy.

Documentary, Horizontal, Cinematic, Grainy

Analogue / film

Tourism Boards

Brand Film / Corporate Video