Cinema Akil

Apr 2024

The brand identity for Cinema Akil establishes a bold visual presence through a disciplined monochromatic red palette and high-contrast typography. Developed with graphic design by 40MUSTAQEL and calligraphy by Ahmed Fahd, the project spans digital motion graphics, architectural installations, and print media. The identity leans into a minimalist aesthetic, utilizing Arabic calligraphy and geometric typography to define the physical and digital space of the venue. The execution across media files emphasizes a consistent environmental branding approach, integrating neon lighting and sculptural elements within the cinema's interior to create a cinematic atmosphere. Techniques such as motion graphics, 3D CGI, and long-exposure photography are employed to communicate the brand's presence.

Horizontal, Commercial

Brand Film / Corporate Video