Cinema Akil: Brand Identity

Apr 2024

Cinema Akil establishes a cohesive visual language through this comprehensive brand identity project. The work centres on a bold, monochromatic red palette that defines both the digital assets and the physical environment, bridging motion graphics with architectural installation. 40MUSTAQEL led the graphic design, while Ahmed Fahd contributed the Arabic calligraphy featured throughout the collateral. Techniques such as motion graphics and long exposure photography highlight the brand's identity, which is applied across varied formats from cinema signage and marquee lighting to interior spatial design. The project integrates clean, minimalist typography with abstract sculptural forms, creating a consistent look that spans from promotional posters and digital content to the physical cinema space itself.

Horizontal, Commercial

Brand Film / Corporate Video