Christiansborg Palace

Nov 2024

Christiansborg Palace presents a comprehensive brand identity that bridges historical prestige with modern graphic precision. The project redefines the royal residence's visual language through a minimalist approach, leveraging bold typography and geometric emblems to create a cohesive institutional aesthetic across both digital and physical touchpoints. Developed by Overtone and Rasmus Thomsen, the identity centers on a refined crown icon and stark, high-contrast layouts. This artistic treatment extends from outdoor signage and printed collateral to sophisticated motion graphics and archival-inspired layouts, ensuring a consistent design voice that transitions between neoclassical interiors and contemporary urban environments. Visual storytelling is bolstered by photography and videography from Rasmus Hjortshøj, which documents the palace's architectural depth alongside the new branded materials. By balancing stark vector-style elements with the grandeur of the site's history, the identity establishes a distinct, clean presence for one of Denmark's most significant cultural landmarks.

Vertical, Clean