Chispa
Lucky Losers Three
Brand
ProjectLucky Losers Three
Date
Jul 2026
Description
Chispa explores connection in the digital space with its Lucky Losers Three campaign. The creative approach utilizes a documentary style to capture candid interactions within a mobile setting, focusing on the genuine exchanges between two participants. Developed alongside agency BeautifulBeast, the project leans into a live-action technique to present a clean, direct perspective. The imagery utilizes horizontal framing and natural sunlight to highlight the participants as they navigate their surroundings in a candid, unscripted format.
Style
Documentary, Horizontal, Clean
Industries
Apps & Digital Platforms
Color
Hot Pink
Jet Black
Background
Carpark
Context
Social Media / Short Form Video
Associated creatives
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