AMAZON MUSIC: 3D Billboard in Las Vegas
Brand
Date
Jun 2024
Description
Amazon Music commissioned a large-scale 3D billboard installation in Las Vegas to spotlight their 'Here's to the Game Changers' campaign. The project utilises perspective-based visual effects to create an immersive experience, featuring digital artist appearances that break the frame of the curved display. Executed by the agency BeautifulBeast, the production combines motion graphics with a clean, high-impact aesthetic. The billboard is set within an outdoor urban environment, leveraging VFX and 3D render techniques to bridge digital media and physical public space.
Style
Horizontal, Commercial, Clean
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Royal Blue
Golden Yellow
Background
Street
Context
Out of Home (OOH)
Associated creatives
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