Chilean Ministry of Transport

Dec 2024

The Chilean Ministry of Transport tackles the issue of distracted driving with 'Social Wreaths,' a public awareness campaign that connects the visual language of roadside memorials, or animitas, with the reality of traffic fatalities. The project leverages a documentary-style approach to draw a stark parallel between urban memorial shrines and the everyday actions of drivers. Produced by BlackStar with creative work from VML Chile, the film captures the assembly of floral arrangements alongside scenes of roadside markers. Clean, live-action techniques anchor the narrative as text overlays integrate sobering road safety statistics regarding mobile device usage.

Documentary, Horizontal, Clean

Public Awareness

Street

Brand Film / Corporate Video