Chicken Treat
Never Gets Old | Chess
Brand
ProjectNever Gets Old | Chess
Date
Mar 2026
Description
Chicken Treat’s 'Never Gets Old' campaign spot presents a live-action commercial for the fast-food brand. The narrative unfolds on a sun-drenched beach, contrasting an intergenerational chess match with the product-focused appetite appeal of a burger and fries bundle set against a high-contrast yellow background. The production features creative input from agency AMBER MARTIN, with Samantha Pejovic leading production efforts. Post-production was handled by Last Pixel, with sound design and music composition by Panda Candy. The spot leverages warm lighting and outdoor cinematography to highlight the brand's food offerings.
Style
Horizontal, Commercial, Action, Warm
Industries
Fast Food
Color
Navy
Beige
Background
Sandy Beach
Context
TVC / TV Commercial
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