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Chicken Treat Never Gets Old | Chess 2026

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Chicken Treat’s 'Never Gets Old' campaign spot presents a live-action commercial for the fast-food brand. The narrative unfolds on a sun-drenched beach, contrasting an intergenerational chess match with the product-focused appetite appeal of a burger and fries bundle set against a high-contrast yellow background. The production features creative input from agency AMBER MARTIN, with Samantha Pejovic leading production efforts. Post-production was handled by Last Pixel, with sound design and music composition by Panda Candy. The spot leverages warm lighting and outdoor cinematography to highlight the brand's food offerings.

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