Chicken Treat

Never Gets Old | Chess

Brand

Date

Mar 2026

Description

Chicken Treat’s 'Never Gets Old' campaign centers on a beachside chess match, contrasting the relaxed atmosphere of the oceanfront with a focus on their signature meal bundles. The commercial spot captures the scene under warm daylight, transitioning from the live-action narrative to product-focused sequences set against a high-contrast yellow background. The project was developed by agency AMBER MARTIN, with production led by Samantha Pejovic. Technical post-production and VFX were managed by Last Pixel, while the sonic identity was crafted by Panda Candy. The execution leans into a clean, commercial aesthetic that highlights the brand's food offering through a vibrant, saturated visual palette.

Style

Horizontal, Commercial, Action, Warm

Industries

Fast Food

Color

Navy

Beige

Background

Sandy Beach

Context

TVC / TV Commercial