Chex Mix

Jul 2026

With the Bagel Is Back campaign, Chex Mix leans into a bold, rhythmic visual language to reintroduce a nostalgic fan favorite to the modern CPG market. Rather than relying on standard product placement, the creative team opted for high-energy music video production techniques, effectively positioning the snack as a central lifestyle accessory. The narrative features a rhythmic, rap-driven performance from a protagonist outfitted in a leather jacket and gold-plated accessories, bridging the gap between a stylized, abstract studio set and a relatable home kitchen environment. Through the clever use of rapid-fire editing and bright, saturated color palettes, the spot captures the kinetic energy of a house party, underscored by a sharp focus on the tactile crunch of the snack mix itself. By blending documentary-style lifestyle footage with slow motion sequences and a cinematic flair, the production successfully elevates a simple pantry staple into something far more culturally resonant. The project, which involved production oversight from Max Cooper, manages to balance authentic, grounded human moments with a heightened, performative aesthetic. This sophisticated live-action technique ensures the brand feels both accessible and invigorated, utilizing dynamic movement to mirror the multifaceted nature of the product, ultimately signaling that the iconic bagel piece has returned to claim its rightful place in the snack aisle hierarchy.

Lifestyle, Cinematic

Live-action Technique, Slow motion

CPG / Packaged Food, Food & Beverage