Chevrolet: My Chevy Rewards
Brand
Date
Jul 2025
Description
Chevrolet introduces the My Chevy Rewards program in this commercial spot, detailing membership tiers and connected automotive services. The production utilizes live-action technique to present the digital interface and core program benefits within a professional studio environment. The film features a presenter navigating a stage equipped with dynamic backdrop displays, punctuated by graphic overlays that highlight rewards points and mobile app integration. Produced by Local Boy, the campaign focuses on the utility and accessibility of the rewards ecosystem for automotive owners.
Style
Horizontal, Commercial, Clean
Industries
Color
Denim
Medium Grey
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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