Chevrolet: Goalkeepers
Brand
Date
Feb 2023
Description
Chevrolet spotlights the next generation of female athletes in the spot 'Goalkeepers.' The campaign highlights young women across disciplines including swimming, soccer, running, and gymnastics as they train and navigate the pressures of competitive sports. Produced by Bodega Studios, the work utilizes a cinematic, live-action technique to document the dedication of its subjects. The visual language favors natural light and a desaturated, warm colour palette to maintain a grounded focus on the training environment.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Natural light
Industries
Color
Navy
Jet Black
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.