Chevrolet: 100 Years in Brazil
Brand
Date
Feb 2025
Description
Chevrolet commemorates its centennial in the Brazilian market with '100 Years in Brazil,' a historical commercial production that focuses on the brand's long-standing automotive heritage. The project leans into a cinematic aesthetic, utilizing live-action techniques to reconstruct a period-specific urban environment. The spot captures a turn-of-the-century street scene, centered on a vintage yellow automobile. Through carefully curated costumes and architectural staging, the production establishes an early twentieth-century atmosphere illuminated by natural daylight.
Style
Horizontal, Cinematic, 1970s
Industries
Color
Golden Yellow
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
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