Chevrolet
100 Years in Brazil
Brand
Project100 Years in Brazil
Date
Feb 2025
Description
Chevrolet commemorates a century of operations in Brazil through this historical commercial piece. The project centers on a cinematic period street scene, transporting viewers to an early twentieth-century urban environment. Featuring live-action technique and authentic period costume design, the production leans into a vintage aesthetic. Captured under natural daylight, the spot highlights the brand's heritage by spotlighting a classic yellow vintage automobile with black fenders. The staging prioritizes architectural and sartorial detail to establish its turn-of-the-century narrative.
Style
Horizontal, Cinematic, 1970s
Industries
Luxury Automotive
Color
Golden Yellow
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
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