Cheltenham Festival
The Jockey Club
Brand
ProjectThe Jockey Club
Date
Jan 2025
Description
Cheltenham Festival presents a cinematic overview of its annual jump racing event in this commercial for The Jockey Club. The production highlights the scale of the racecourse, transitioning from expansive aerial views to the detailed architecture of the grandstands. Captured in natural daylight, the film documents the atmosphere of the event, focusing on the movement of jockeys and horses alongside the celebrations of the crowd. The production utilizes live-action techniques and drone footage to maintain an energetic pace throughout the edit. AdSmart from Sky provided creative agency support for the campaign.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Motorsport
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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