Cheez It: Night Sky
Brand
Date
Dec 2024
Description
Cheez-It explores a nocturnal setting for its latest CPG campaign, 'Night Sky'. The commercial follows a woman enjoying Cheez-It Snap'd in an outdoor party environment, leaning into a cinematic and desaturated aesthetic to define the mood. Produced by M ss ng P eces with agency creative from Leo Burnett Chicago, the spot utilizes live-action technique layered with VFX/visual effects. The visual language relies on cool-toned ambient light and dramatic overhead beams to anchor the product within the scene.
Style
Vertical, Cinematic, Desaturated, Cool
Techniques
VFX / visual effects
Industries
Color
Jet Black
Crimson
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.