Cheez It: Sneaker

Brand

Date

Sep 2026

Description

Cheez It introduces the Sneaker project, a humorous commercial spot that blends the brand's iconic snack packaging with athletic footwear culture. The film features a studio-based, minimalist aesthetic, placing a character dressed as a giant cheese wheel alongside a man holding the brand's crackers. Directed by Turner Brothers with production by Invisible Collective, the work channels a vibrant, pop-inspired art direction. The creative approach highlights a playful dynamic within a clean, modern setting, utilizing live-action techniques to integrate the product into a high-energy sneaker display environment. Fallon + Contender led the advertising agency efforts for this campaign.

Style

Horizontal, Commercial, Minimalist, Humorous

Industries

CPG / Packaged Food

Color

Scarlet

Golden Yellow

Jet Black

Background

Set-dressed

Context

TVC / TV Commercial