Cheez It introduces the Sneaker project, a humorous commercial spot that blends the brand's iconic snack packaging with athletic footwear culture. The film features a studio-based, minimalist aesthetic, placing a character dressed as a giant cheese wheel alongside a man holding the brand's crackers.
Directed by Turner Brothers with production by Invisible Collective, the work channels a vibrant, pop-inspired art direction. The creative approach highlights a playful dynamic within a clean, modern setting, utilizing live-action techniques to integrate the product into a high-energy sneaker display environment. Fallon + Contender led the advertising agency efforts for this campaign.
