This commercial for Cheez It, titled Lesson 23 Sneakers, introduces a stylized retail setting featuring a man on a curved sofa and a character-driven cheese-shaped prop. The spot leans into humorous narrative beats through a clean, live-action technique that highlights the brand’s vibrant red packaging alongside a set design populated with display sneakers.
The project was developed through the collaboration of agencies Fallon, Contender, and LEO US, with production handled by Invisible Collective and Kiddo Films. Post-production, including visual effects and sound design, was completed by The Harbor Picture Company (US).
