Chaumet

Jul 2026

Chaumet elevates the standard for high jewellery imagery in this latest thematic campaign, stripping away extraneous noise to focus entirely on the meticulous craftsmanship of its latest collection. Through a series of tight, editorial portraits featuring model Julia Bergshoeff, the project utilizes a moody, minimalist aesthetic that allows the vibrant emeralds, deep sapphires, and brilliant-cut diamonds to dictate the visual narrative. Photographer Daniel Archer masterfully employs studio strobe lighting to catch every facet of the stones, creating high-contrast compositions that feel both cinematic and timeless against a signature deep navy blue background. The collaboration is refined by the steady hand of fashion editor and stylist Gaelle Bon, who opts for simple, monochromatic black garments that ensure the elaborate tiaras, necklaces, and ear cuffs remain the undisputed protagonist of every frame. The execution is polished and precise, leaning into an editorial minimalism that feels intentionally restrained yet luxurious. With intentional beauty contributions from hair stylist Pierre Saint Sever and makeup artist Lauren Reynolds, the imagery balances sharp technical execution with a soft, natural radiance. By prioritizing texture and focused illumination, the campaign underscores Chaumet's heritage in a contemporary light, proving that when the jewellery is this intricate, the most effective creative direction is often that which simply gets out of the way to let the light reveal the artistry.

Editorial, Vertical

Studio strobe

Jewellery, Fashion