Chase: Chase Auto
Brand
Date
Dec 2023
Description
Chase Auto presents a digital-focused commercial detailing the streamlined car shopping and financing journey. Created by the STUDIO NYC, the project uses a modern 2D animation style to translate complex banking processes into accessible, user-friendly visuals. The piece employs clean vector graphics and a bright, minimalist color palette to illustrate mobile app integration. By centering the narrative on the end-user experience—from pre-qualification to the dealership floor—the film leans into a functional, informative approach to financial services.
Style
Horizontal, Commercial, Minimalist
Techniques
Animation, Vector
Industries
Color
Cobalt
Pure White
Context
TVC / TV Commercial
Associated creatives
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