charity: water

Feb 2026

Charity: water addresses global sanitation challenges in the 'Splash Pad' campaign, an advertisement that employs striking visual metaphor to highlight the reality of contaminated drinking water. The project features children playing within a splash pad environment, using the contrast between high-contrast warm lighting and the murky, discoloured water to drive its message. Produced by agency Fire Kite, the work utilises a cinematic live-action technique. The visual composition integrates aerial perspectives and ground-level shots, capturing a juxtaposition of play and sobering statistical information regarding water scarcity.

Horizontal, Cinematic, Warm, Golden Hour

AI Image Generation

Charitable Organisations

Park

Advertising Campaign, Brand Film / Corporate Video