charity: water
"Football Takes Water"
Brand
Project"Football Takes Water"
Date
Jun 2026
Description
Charity: water introduces the 'Football Takes Water' public awareness campaign, an initiative developed in partnership with agency Fire Kite. The project balances the everyday realities of water scarcity with youth sports, grounding its narrative in an authentic outdoor environment. Executed through a documentary-style live-action technique, the film captures a young subject navigating a red dirt landscape with a yellow jerrycan, utilising natural light to define the scene. The visual narrative relies on a clean, sparse aesthetic to highlight the project's focus within the non-profit sector.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Burnt Orange
Amber
Navy
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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