CGU Insurance

Domuts

Brand

Date

Jan 2025

Description

The 'Domuts' commercial campaign for CGU Insurance centers on a series of surreal, high-contrast vignettes that shift from a misty forest to industrial urban environments. Developed by agency Droga5 ANZ, part of Accenture Song, the spot leverages a cinematic visual language defined by moody, cool-toned lighting and low-key / chiaroscuro techniques. The narrative follows a pack of dogs through atmospheric, desaturated landscapes, with VFX / visual effects integration playing a central role in constructing the mysterious sequence. Production was handled by Rabbit, with post-production and VFX contributions from Blackbird and The Editors.

Style

Horizontal, Cinematic, Desaturated, Cool

Techniques

Low-key / chiaroscuro, VFX / visual effects

Color

Chocolate

Pure White

Background

Forest

Context

TVC / TV Commercial