CGU Insurance

Jan 2025

CGU Insurance explores the theme of the unpredictable in its 'Domuts' commercial. The film leans into atmospheric, low-key lighting to establish a sequence that moves from a surreal, misty forest setting into a series of rhythmic, cinematic captures of pack movement. Developed by Droga5 ANZ, part of Accenture Song, with production handled by Rabbit, the project makes extensive use of VFX to bridge its disparate visual elements. The aesthetic relies on cool tones and desaturated color palettes to maintain a consistent, mysterious register across both industrial and woodland environments. Final polish and visual effects were provided by Blackbird and The Editors.

Horizontal, Cinematic, Desaturated, Cool

Low-key / chiaroscuro, VFX / visual effects

Forest

TVC / TV Commercial