Celine

Sep 2025

Celine continues to redefine the modern sartorial lexicon with its Winter 2025 ad campaign, a masterclass in textures and sophisticated layering. Under the sharp creative direction of Charles Levai and Kevin Tekinel, the imagery leans into a refined aesthetic that bridges the gap between classic luxury and contemporary minimalism. The campaign, captured through the lens of photographer Karim Sadli, utilizes natural light to emphasize the tactile depth of the collection, particularly in the striking medium close-up shots that highlight voluminous faux-fur outerwear and intricate silk accessories. By stripping away the noise of high-concept staging, the project focuses intently on the interplay of high-end materials against a neutral, stone-textured backdrop, ensuring the garments remain the undeniable protagonists of the frame. The editorial quality of the portraiture is elevated by the precise styling of Brian Molloy and the clean, nuanced beauty work from hair stylist Duffy and makeup artist Lucia Pieroni. Casting director Samuel Ellis Scheinman pulls together a grounded yet aspirational look for models Jacqui Hooper and Rayssa Medeiros, perfectly encapsulating the brand's signature attitude. The result is a series of portraits that feel both immediate and timeless, proving that when the fashion is this meticulously considered, the most effective approach is to let the craftsmanship speak for itself through a disciplined, restrained visual narrative.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion